Augmented Reality Retail Solutions

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FXMirror is an augmented-reality fitting room solution that offers convenience to shoppers and customer data to retailers. Shoppers can try on clothes virtually without the hassle of getting in and out of clothes. Retailers can gather crucial data about their customers' preferences and shopping behavior.
Check out the videos below for a complete understanding of this unique solution.

The Virtual Fitting User Experience

  • Photo-realistic clothing rendering
  • Automatic size measurement within 2 seconds

Admin Features for Retailers

  • Log in from any location
  • Affordable 3D clothing production costs
  • Fast production of 3d clothing assets
  • Automatic software update
  • Built-in advertisement manager
  • View comprehensive FXMirror data summaries (including the data from your existing POS system)

Basic Kiosk Interface Features

  • Display ads while not in use
  • Detailed information about clothing items
  • Recommendations based on past purchases
  • Recommendations for related items
  • Add items to wish list
  • Compare various clothes combinations
  • View the front and back of clothing simultaneously
  • Choose between real fitting and avatar-based fitting
  • Share to SNS

Benefits for Shoppers

  • Instant and accurate clothing fitting
  • Quickly try on and compare multiple styles & combinations
  • Save clothes to the wish list for later viewing
  • Buy clothes before, during, and after business hours
  • Seamless virtual fitting experience across both the FXMirror Kiosk, and the FIT'N SHOP mobile app

Benefits for Retailers

  • Lower market research costs & increase forecast accuracy
  • FXMirror becomes a store wherever it is
  • Collect shopper behavior data

Measured Data

  • User info: age, gender, time of use & duration
  • Kiosk
  • Revenue info: revenue by category, conversion rate
  • Purchase info: payment method, shipping/pick-up

FIT'N SHOP

FIT'N SHOP is an extension of FXMirror's technology to offer virtual fitting to mobile users. The App is available for Android and iOS devices and allows shoppers to utilize their FXMirror body recordings for virtual fitting directly on their phones.

Integration

  • Seamless integration with FXMirror, extending the shopping experience from offline-2-online
  • Utilize body recordings from FXMirror right in the app

Benefits

  • Increase brand awareness
  • Innovate and expand marketing processes
  • Track and better understand customer preferences
  • Optimize touch points with customers

Real Fitting

  • Real fitting allows shoppers to choose a model that resembles their body measurements during virtual fitting
  • Shoppers can also record their own body movements through FXMirror and instantly sync them to the FIT'N SHOP app for a tailored mobile shopping experience

Avatar Fitting

  • Avatar fitting utilizes a 3D virtual avatar that can be customized to shoppers' exact body measurements
  • The 3D avatar's face can also be tailored to match shoppers' simply by taking a photo

Measured Data

  • User info: age, gender, time of use & duration
  • App Usage info: length, frequency, items selected
  • Revenue info: revenue by category, conversion rate
  • Purchase info: payment method, shipping/pick-up

CASE STUDY

Atelier Exquisuits, Bilboa, Spain, make use of the FXMirror with great affect, as can be seen in the video below.

 

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